If a user chooses to promote an event via Google Posts, the post will remain live until the event date has passed. The user has options for the type of content they can share, and posts are typically displayed for a week. Keep in mind that Google Posts are not intended to be articles, but rather a way to catch a searcher’s eye mid-query. These are Google Posts! Google Posts provide one of the best ways to capture a consumer’s attention and draw them in a brand can do more with less! Google Posts are shorter than blogs – there is a 1,500-character limit, which means that the writer has to get to the point quickly! See the “Posts” button close to the top, next to “Overview.” Google Posts Next, we’re going to move into an all-inclusive list of recent Google Posts. This is the business’ exact Google My Business listing as it appears live on the web! The app offers the ability to edit this fundamental information – in real-time, from anywhere. When “Profile” is tapped, the user is taken to this screen: Ideally, this will make potential customers more inclined to bring their business to a company they feel is conscious of consumers.Ī person on the app can look at the bottom of their screen and see “Profile” next to the “Customers” button. The business can respond to a potential customer from their smartphone, which is appreciated on the customer’s end. The app also allows for direct messaging from the consumer to the business. This page can be found by tapping on the “Customers” tab at the bottom of the screen. Stay calm, cool and collected – it’s possible to regain a customer’s business and trust if a brand owns their mistake and actively works to resolve it. Responding to negative reviews is a must for local businesses it’s crucial to be timely and ensure the problem is rectified in the best way possible. In the Google My Business app, business owners and listing managers have more interactional capability than ever before – in fact, they can reply directly to people who post a review on their GMB listing. What does that mean? Well, it’s yet another in-listing platform to promote offers, advertise products and display other forms of content for a brand or business. For local businesses, creating new mediums to disperse information is a great strategy for SEO and marketing campaigns. When linked, users can view their new subscriber increase or decrease percentage, the channel’s current number of views, and the total number of minutes watched of the brand’s content. Scroll down a little further on that same screen, and the listing administrator can even link their multimedia channels. This is data that directly relates to visitor interaction with the listing! Further down the screen, the user will see the latest Google My Business Post, which we’ll delve into later. Underneath, the views, searches and actions are displayed.
At the top of the screen, they can see the business’ name and address.
The Home ScreenĪfter a user downloads the Google My Business app, they log in to their listing and reach a home screen just like this. Now that businesses have it at their fingertips to respond to messages, reviews and even put up GMB posts, there’s no excuse to not have the ultimate listing! Let’s get into this Google My Business app how-to. There are many features to utilize, so we’re taking the opportunity to showcase the GMB app.
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